The stack
The real AI marketing stack.
Not theory: the tools, platforms and models actually deployed across 252 proven cases. Aggregated automatically from each case's tech stack. The count is the number of cases where the tool appears.
The most deployed AI and models
What actually runs under the hood, when it is disclosed.
Deep learning maison
7
Classifieur de probabilite de reservation
1
Regression a fonction de perte personnalisee
1
Modeles ML de prevision frais
1
Filtrage collaboratif item-to-item
1
LLM maison Amazon
1
Modeles generatifs d'image et de video (non nommes)
1
LLM tiers (fournisseur non nomme)
1
LLM fine-tunes sur les looks Burberry
1
Leonardo
1
Luma
1
Runway
1
Martech platforms and tools
Where the cases are deployed, from paid media to CRM.
Waymark
2
Integrators and agencies
Who helps brands deploy, when it is named.
Switch
1
Quartile Managed Serve
1
Elastique.
1
Goodby, Silverstein and Partners
1
Marketreach
1
Roas Hunter
1
Aleph
1
Silverside AI
1
Google
1
scandiweb
1
CACI
1
Illuin Technology
1
Retail Reply
1
JD Explore Academy
1
MMA Global
1
The tools × use-case matrix
Which tool serves which type of use case. The darker the cell, the more the tool is deployed there.
| Personalization | Generation | Conversation | Prediction | Optimization / automation | |
|---|---|---|---|---|---|
| 3 | 8 | 27 | 1 | 2 | |
| 1 | 6 | 8 | 1 | ||
| 2 | 2 | 7 | 3 | ||
| 2 | 9 | ||||
| 1 | 8 | ||||
| 9 | |||||
| 1 | 7 | 1 | |||
| 2 | 1 | 3 | 2 | ||
| Deep learning maison | 3 | 4 | |||
| 7 | |||||
| 2 | 4 | ||||
| 3 | 2 | ||||
| 2 | 2 | 1 | |||
| 5 | |||||
| 1 | 1 | 1 | 2 | ||
| 1 | 3 | ||||
| 1 | 3 | ||||
 AWS | 1 | 1 | 1 | 1 |