The radar
The radar.
Brands announce loudly and bury quietly. The radar tracks what moves: deployments to watch, those that just died, the most recent ones, and the re-verification calendar. Proof is not a snapshot, it is a stream.
To watch
32 cases with a fragile status (mixed signals or uncertain). Next to tip, one way or the other.
GM
HM
NX
RE
SE
TO
TU
AU
AD
CT
CO
DA
General Motors
service voice assistant + genAI web agent
Hyundai Motor India
conversational commerce and lead-gen agent
Naranja X
Demand Gen campaign driven by Google's AI, mixed video and image formats across YouTube/Discover/Gmail surfaces, tested against paid social campaigns to capture top-of-funnel demand
Renault
Consolidation of multiple formats and channels into a single campaign driven by Google's machine learning (bidding, creative mix, channels) on a conversion objective
Samsung Electronics
Adding a Performance Max campaign on top of existing Display and Discovery campaigns, with ML steering of bids, creative mix, and cross-channel allocation on an e-commerce conversion goal
Toyota
AI-driven media optimization at scale (real-time search relevance)
T-Mobile US
Intent-driven decisioning platform: an engine reads customer intent and sentiment in real time, decides the next action, and can execute it, beyond a simple chatbot
Amity University Online
Broad match combined with Smart Bidding automated bidding on Search campaigns, with account-level exclusions, to lower acquisition cost without losing volume
adidas
AI-driven audience prospecting and bidding (ARO) across the full funnel
Carrefour Taiwan
customer lifetime value and churn models to focus marketing effort on the customers worth keeping
Colgate-Palmolive
genAI video generation on a repeatable volume-variety-velocity model
Delta Air Lines
AI dynamic pricing (yield management)
The graveyard feed
The latest deployments pulled, failed or walked back. The alert no one else sends.
MC
AC
ZI
AF
AP
CH
CN
DP
McDonald's
Transactional voice AI: speech recognition and understanding replacing the employee at drive-thru order taking, in an uncontrolled acoustic environment
Air Canada
Self-service support chatbot answering fare policy questions to deflect calls from the call center
Zillow
Predictive pricing at scale: an estimation model automatically sets the purchase price of properties, with margin captured on resale
Amazon Fresh
Cashierless checkout via computer vision
Apple
automatic summarization of third-party content (notifications)
Chegg
verticalized AI assistant built as a wrapper on a third-party LLM
CNET
SEO article generation at scale
DPD
GenAI customer agent
The most recent deployments
AA
QA
BI
BO
CH
C&
CO
CC
DG
KH
KU
ME
AAA Auto Club Enterprises
AI-driven search campaign that customizes ad text and reaches long queries beyond the purchased keywords
Qwen App
GenAI shopping agent that searches, compares and places orders in a marketplace catalog from a chat interface
Bilibili
AI ad matching engine that combines product information, creative, user interests and conversion objective to pick the ad served
Boozt
conversational shopping assistant paired with pipeline generation of product visuals
Choice Hotels
AI response to group requests for proposals
Church & Dwight
daily causal measurement wired directly into media buying, reallocating budget across retail media campaigns
Costco
personalized product recommendation carousels based on member history, on the site and the app
CVC Corp
conversational agent covering the hours when the physical network is closed, qualifying leads and handing them to salespeople at opening
Dollar General
In-store audio retail media network, with AI-generated and localized audio ads
KE Holdings
a dedicated human role, assisted by AI, inserted between the inbound lead and the sales agent
Kuaishou
ad monetization through generative models: generative recommendation and intelligent bidding, plus creative generation and rebuilt merchant search
Meesho
AI-personalized discovery feed that replaces keyword search, complemented by a multilingual voice shopping agent
Next re-verifications
Our freshness calendar, in the open. Every case carries an expiry date on its verification.
GMHML'
MY
NXRERI
SEME
TOTT
YB
YC
TURE
General Motors
service voice assistant + genAI web agent
Hyundai Motor India
conversational commerce and lead-gen agent
L'Oreal
Multi-brand Demand Gen campaign backed by a local YouTube creator, AI-driven placement and bidding across Google's visual surfaces to bring qualified commerce traffic
Myprotein
Taking back control of Performance Max via a third-party orchestrator: dynamic catalog segmentation by margin/profitability, tROAS targets and budgets recalculated every day, to steer spend toward strategic products
Naranja X
Demand Gen campaign driven by Google's AI, mixed video and image formats across YouTube/Discover/Gmail surfaces, tested against paid social campaigns to capture top-of-funnel demand
Renault
Consolidation of multiple formats and channels into a single campaign driven by Google's machine learning (bidding, creative mix, channels) on a conversion objective
River Island
Predictive product scoring on top of Performance Max: instead of static hero/zombie bucketing, a model assesses a product's potential by neighborhood effect (comparable attributes) to give visibility to new arrivals and long-tail items that the algorithm overlooks for lack of history
Samsung Electronics
Adding a Performance Max campaign on top of existing Display and Discovery campaigns, with ML steering of bids, creative mix, and cross-channel allocation on an e-commerce conversion goal
MercadoLibre
GenAI embedded in a marketplace: AI search and conversational assistant on the buyer side, a Seller Assistant that generates listings and short videos on the seller side, all feeding the ad business where AI optimizes bids. The brand owns the marketplace, hence the behavioral data and the ad inventory.
Toyota
AI-driven media optimization at scale (real-time search relevance)
The Trade Desk
AI copilot for optimizing programmatic campaigns (DSP)
Yum! Brands
generation of personalized CRM communications at scale (genAI on first-party data)
Yum China
genAI conversational ordering agent in a brand app
T-Mobile US
Intent-driven decisioning platform: an engine reads customer intent and sentiment in real time, decides the next action, and can execute it, beyond a simple chatbot
Reddit
ML-optimized ad platform (automated campaigns + ranking + genAI formats)
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What moved in AI marketing: new proven cases, dead cases, emerging patterns. The free watch. The scoped version (your sector, your stack) alerts you the moment a case appears or dies in YOUR matrix.