The radar
The radar.
Brands announce loudly and bury quietly. The radar tracks what moves: deployments to watch, those that just died, the most recent ones, and the re-verification calendar. Proof is not a snapshot, it is a stream.
To watch
31 cases with a fragile status (mixed signals or uncertain). Next to tip, one way or the other.
GM
HM
NX
RE
SE
TO
TU
AD
CT
CO
DA
DE
General Motors
service voice assistant + genAI web agent
Hyundai Motor India
conversational commerce and lead-gen agent
Naranja X
Demand Gen campaign driven by Google's AI, mixed video and image formats across YouTube/Discover/Gmail surfaces, tested against paid social campaigns to capture top-of-funnel demand
Renault
Consolidation of multiple formats and channels into a single campaign driven by Google's machine learning (bidding, creative mix, channels) on a conversion objective
Samsung Electronics
Adding a Performance Max campaign on top of existing Display and Discovery campaigns, with ML steering of bids, creative mix, and cross-channel allocation on an e-commerce conversion goal
Toyota
AI-driven media optimization at scale (real-time search relevance)
T-Mobile US
Intent-driven decisioning platform: an engine reads customer intent and sentiment in real time, decides the next action, and can execute it, beyond a simple chatbot
adidas
AI-driven audience prospecting and bidding (ARO) across the full funnel
Carrefour Taiwan
customer lifetime value and churn models to focus marketing effort on the customers worth keeping
Colgate-Palmolive
genAI video generation on a repeatable volume-variety-velocity model
Delta Air Lines
AI dynamic pricing (yield management)
Duke Energy
Self-service chatbot in the mobile app
The graveyard feed
The latest deployments pulled, failed or walked back. The alert no one else sends.
MC
AC
ZI
AF
AP
CH
CN
DP
McDonald's
Transactional voice AI: speech recognition and understanding replacing the employee at drive-thru order taking, in an uncontrolled acoustic environment
Air Canada
Self-service support chatbot answering fare policy questions to deflect calls from the call center
Zillow
Predictive pricing at scale: an estimation model automatically sets the purchase price of properties, with margin captured on resale
Amazon Fresh
Cashierless checkout via computer vision
Apple
automatic summarization of third-party content (notifications)
Chegg
verticalized AI assistant built as a wrapper on a third-party LLM
CNET
SEO article generation at scale
DPD
GenAI customer agent
The most recent deployments
AA
BO
CH
CC
DG
KU
NA
OP
RT
UN
YC
AA
AAA Auto Club Enterprises
AI-driven search campaign that customizes ad text and reaches long queries beyond the purchased keywords
Boozt
conversational shopping assistant paired with pipeline generation of product visuals
Choice Hotels
AI response to group requests for proposals
CVC Corp
conversational agent covering the hours when the physical network is closed, qualifying leads and handing them to salespeople at opening
Dollar General
In-store audio retail media network, with AI-generated and localized audio ads
Kuaishou
ad monetization through generative models: generative recommendation and intelligent bidding, plus creative generation and rebuilt merchant search
NAVER
AI ad targeting on first-party signals from a search and commerce portal, measured as a share of ad revenue growth
Opendoor
AI agent for qualifying and converting inbound leads
Rent the Runway
personalization of the discovery journey (carousels and For You feed) plus AI-generated product imagery on old inventory
UnitedHealthcare
genAI companion for benefits navigation and care coordination
Yum China
genAI conversational ordering agent in a brand app
ADAC Autoversicherung
full-funnel paid campaign driven by AI (Performance Max) optimized for new customer acquisition
Next re-verifications
Our freshness calendar, in the open. Every case carries an expiry date on its verification.
GMHML'
MY
NXRERI
SEME
TOTT
YB
YCTURE
General Motors
service voice assistant + genAI web agent
Hyundai Motor India
conversational commerce and lead-gen agent
L'Oreal
Multi-brand Demand Gen campaign backed by a local YouTube creator, AI-driven placement and bidding across Google's visual surfaces to bring qualified commerce traffic
Myprotein
Taking back control of Performance Max via a third-party orchestrator: dynamic catalog segmentation by margin/profitability, tROAS targets and budgets recalculated every day, to steer spend toward strategic products
Naranja X
Demand Gen campaign driven by Google's AI, mixed video and image formats across YouTube/Discover/Gmail surfaces, tested against paid social campaigns to capture top-of-funnel demand
Renault
Consolidation of multiple formats and channels into a single campaign driven by Google's machine learning (bidding, creative mix, channels) on a conversion objective
River Island
Predictive product scoring on top of Performance Max: instead of static hero/zombie bucketing, a model assesses a product's potential by neighborhood effect (comparable attributes) to give visibility to new arrivals and long-tail items that the algorithm overlooks for lack of history
Samsung Electronics
Adding a Performance Max campaign on top of existing Display and Discovery campaigns, with ML steering of bids, creative mix, and cross-channel allocation on an e-commerce conversion goal
MercadoLibre
GenAI embedded in a marketplace: AI search and conversational assistant on the buyer side, a Seller Assistant that generates listings and short videos on the seller side, all feeding the ad business where AI optimizes bids. The brand owns the marketplace, hence the behavioral data and the ad inventory.
Toyota
AI-driven media optimization at scale (real-time search relevance)
The Trade Desk
AI copilot for optimizing programmatic campaigns (DSP)
Yum! Brands
generation of personalized CRM communications at scale (genAI on first-party data)
Yum China
genAI conversational ordering agent in a brand app
T-Mobile US
Intent-driven decisioning platform: an engine reads customer intent and sentiment in real time, decides the next action, and can execute it, beyond a simple chatbot
Reddit
ML-optimized ad platform (automated campaigns + ranking + genAI formats)
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What moved in AI marketing: new proven cases, dead cases, emerging patterns. The free watch. The scoped version (your sector, your stack) alerts you the moment a case appears or dies in YOUR matrix.