The use-case graveyard
What no one shows: AI deployments by major brands that failed, were pulled back, or reversed. Each time with the real question: was the pattern doomed, or only its execution?
Air Canada
Self-service support chatbot answering fare policy questions to deflect calls from the call center
Amazon Fresh
Cashierless checkout via computer vision
Apple
automatic summarization of third-party content (notifications)
Chegg
verticalized AI assistant built as a wrapper on a third-party LLM
CNET
SEO article generation at scale
DPD
GenAI customer agent
Duolingo
Public communication of an AI-first strategy
Google Gemini
consumer genAI image generation
generative AI response featured in advertising (false fact)
Levi's
AI-generated models and product imagery
McDonald's
Transactional voice AI: speech recognition and understanding replacing the employee at drive-thru order taking, in an uncontrolled acoustic environment
Meta
AI chatbots styled after celebrities
Microsoft
mass-market genAI conversational chatbot integrated into search
MyCity (Ville de New York)
public-service RAG conversational agent
Sports Illustrated
AI editorial content generation at scale
Toys R Us
AI-generated video advertising
Willy's Chocolate Experience
AI-generated event visuals (overselling)
Zillow
Predictive pricing at scale: an estimation model automatically sets the purchase price of properties, with margin captured on resale