The cross-industry pattern map.
A pattern proven across several industries and absent from yours is not a risk: it is an opening. This map shows, for each pattern, where it is proven (filled) and where no one has deployed it yet (hatched).
Conversation × Retention
No proven deployment yet in Retail & e-commerce, CPG & D2C, Tech & SaaS, Food & beverage (+2).
Bank of America
conversational financial assistant at scale
Wells Fargo
conversational banking assistant at scale, architecture with no PII to the LLM
ADT
genAI customer agent
Optimization / automation × Acquisition
No proven deployment yet in Media & entertainment, Travel & hospitality, Food & beverage, Health & pharma (+4).
ServiceNow
internal agentic AI for lead-to-sale conversion and task automation
The Trade Desk
AI copilot for optimizing programmatic campaigns (DSP)
adidas
AI-driven audience prospecting and bidding (ARO) across the full funnel
Generation × Acquisition
No proven deployment yet in Media & entertainment, Travel & hospitality, Food & beverage, Energy & utilities (+3).
Adobe
in-house genAI production of marketing content at scale
Colgate-Palmolive
genAI video and marketing content production at scale
The Estee Lauder Companies
internal enterprise genAI (custom GPTs on proprietary data)
Conversation × Activation / conversion
No proven deployment yet in Banking, insurance & fintech, Media & entertainment, CPG & D2C, Automotive (+4).
Amazon
genAI shopping assistant
Taco Bell
drive-thru voice ordering agent integrated with the POS
Tripadvisor
conversational AI assistants integrated into the booking journey (full-content search, pre-booking chat, operator onboarding)
Generation × Retention
No proven deployment yet in Retail & e-commerce, Luxury & beauty, CPG & D2C, Travel & hospitality (+6).
Yum! Brands
generation of personalized CRM communications at scale (genAI on first-party data)
Google for Education
genAI assistant integrated into an institutional education suite, admin-managed
Spotify
genAI voice DJ (synthetic voice plus generated commentary)
Conversation × Acquisition
No proven deployment yet in Banking, insurance & fintech, Luxury & beauty, Media & entertainment, CPG & D2C (+6).
Salesforce
genAI agent deployed in-house on its own funnel (inbound lead qualification and self-service support)
Hyundai Motor India
conversational commerce and lead-gen agent
Microsoft
conversational web agent for acquisition and activation on a company's own product pages
Personalization × Activation / conversion
No proven deployment yet in Banking, insurance & fintech, Media & entertainment, Travel & hospitality, Telecom (+6).
Hims & Hers
AI-driven personalized treatment routing on intake data (MedMatch)
B&Q et Castorama (Kingfisher)
personalized recommendations plus a genAI conversational DIY assistant
Stitch Fix
One-to-one product curation at scale, recommendation algorithm coupled with a human stylist
Personalization × Retention
No proven deployment yet in Banking, insurance & fintech, Luxury & beauty, CPG & D2C, Travel & hospitality (+6).
Meta
AI feed and video recommendation (large-scale models / LLMs)
Rent the Runway
personalization of the discovery journey (carousels and For You feed) plus AI-generated product imagery on old inventory
Starbucks
personalized recommendations and offers through reinforcement learning on loyalty data
Generation × Activation / conversion
No proven deployment yet in Banking, insurance & fintech, Media & entertainment, Travel & hospitality, Telecom (+7).
Intuit
done-for-you genAI assistant integrated into the product to reduce friction and convert
L'Oreal (marques ModiFace)
AR virtual try-on (synthetic makeup rendering on the face)
Leroy Merlin (Adeo)
genAI enrichment of product attributes and pages
Optimization / automation × Monetization
No proven deployment yet in Banking, insurance & fintech, Luxury & beauty, CPG & D2C, Telecom (+8).
Delta Air Lines
AI dynamic pricing (yield management)
full-funnel AI ad suite (automated ROAS bidding, new-customer prioritization, budgets and targeting managed by the algorithm)
ML-optimized ad platform (automated campaigns + ranking + genAI formats)
Prediction × Retention
No proven deployment yet in Banking, insurance & fintech, Luxury & beauty, Media & entertainment, Travel & hospitality (+8).
Carrefour Taiwan
customer lifetime value and churn models to focus marketing effort on the customers worth keeping
Every Man Jack
predictive replenishment timing (predicted next order date)
Kroger
propensity modeling and predictive household personalization
Prediction × Acquisition
No proven deployment yet in Banking, insurance & fintech, Luxury & beauty, Travel & hospitality, Telecom (+7).
Bayer Consumer Health
machine learning demand forecasting on search trends to drive media
Kellanova
predictive scoring of creative effectiveness before delivery
Rakuten
prediction of future buyers for ad targeting
Generation × Monetization
No proven deployment yet in Banking, insurance & fintech, Luxury & beauty, CPG & D2C, Travel & hospitality (+8).
Duolingo
Conversational genAI tutor inside a premium subscription
MercadoLibre
GenAI embedded in a marketplace: AI search and conversational assistant on the buyer side, a Seller Assistant that generates listings and short videos on the seller side, all feeding the ad business where AI optimizes bids. The brand owns the marketplace, hence the behavioral data and the ad inventory.
Dollar General
In-store audio retail media network, with AI-generated and localized audio ads
Prediction × Monetization
No proven deployment yet in Retail & e-commerce, Luxury & beauty, Media & entertainment, CPG & D2C (+9).
Lemonade
AI-driven underwriting and claims management
Root
risk pricing and segmentation from smartphone telematics
DoorDash
Causal targeting of promotions (offer personalization)
Optimization / automation × Retention
No proven deployment yet in Retail & e-commerce, Banking, insurance & fintech, Luxury & beauty, CPG & D2C (+9).
Domino's Pizza
Operational AI across the order chain: preparation-time forecasting and a genAI management assistant
Kayo Sports
1:1 AI decisioning (message, creative, channel, timing, frequency, promo per individual)
Personalization × Monetization
No proven deployment yet in Retail & e-commerce, Banking, insurance & fintech, Luxury & beauty, CPG & D2C (+9).
DraftKings
ML personalization and optimization of promotion and pricing across player cohorts
FanDuel
personalization of the betting offer driven by AI pricing, with a genAI discovery assistant
King
ML recommendation of personalized offers and bundles
Conversation × Monetization
No proven deployment yet in Luxury & beauty, Media & entertainment, CPG & D2C, Travel & hospitality (+9).
Ping An
AI conversational agent for service and sales support on the customer base
Grab
AI assistant for merchant advice and activation
Personalization × Acquisition
No proven deployment yet in Retail & e-commerce, Luxury & beauty, CPG & D2C, Travel & hospitality (+9).
Netflix
personalization of the artwork via contextual bandits
Progressive
personalized genAI creative at scale (scripts, voice, music) optimized by segment
Prediction × Activation / conversion
No proven deployment yet in Banking, insurance & fintech, Luxury & beauty, Media & entertainment, CPG & D2C (+10).
Amazon
catalog-scale probabilistic demand forecasting
Otto
deep-learning demand forecasting triggering autonomous supplier orders