The proven AI marketing results, in numbers.

Sponsored Snaps, the native ad format delivered in Snapchat's chat feed and optimized by the platform's machine learning layer (Smart Campaign Solutions), delivers up to +22% incremental conversions and +18% unique converters on app installs and in-app purchases when included in a Snap campaign mix, per Snap's Q2 2025 financial results (August 5, 2025).

The case · Primary source

In 2025, The Trade Desk's Kokai media-buying platform optimizes programmatic campaigns through its Koa AI: management cites -26% CPA, -58% cost per unique reach, and +94% CTR, with about 85% of clients using it by default in the third quarter of 2025, and a Specsavers campaign in the UK nearly halved its time to convert.

The case · Primary source

Salesforce uses its own Agentforce agent on help.salesforce.com (4.3 million inquiries, 70% resolved) and on its inbound funnel, where it identified 130 million dollars in pipeline autonomously.

The case · Primary source

ServiceNow uses its own Now Assist internally, with a 16x lead-to-sale conversion improvement and more than 86% deflection of repetitive tasks, figures cited by the CEO on 2025 earnings.

The case · Primary source

In the first quarter of 2026, Yelp states that its conversational assistant Yelp Assistant, extended to all categories, accounts for roughly 15% of Request-a-Quote projects, up from 5% a year earlier, feeding an other revenue line up 75% year over year to a record $29 million, with a target of $250 million in annual run rate by the end of 2028.

The case · Primary source

Kenvue rebuilt the Neutrogena Skin360 skin diagnosis in 2025 with Haut.AI: analysis of a selfie on eight skin indicators, an overall score from 1 to 10, LIQA image quality control, and product recommendations, deployed in the United States and Canada.

The case · Primary source

In January 2026, Yum China opened SmartK, an AI ordering agent, to all users of the KFC super app; already used by 2 million members, mostly for breakfast and coffee, in a context where 94% of sales go through digital.

The case · Primary source

In Q1 2026, Tripadvisor quantified the effect of AI on its booking journey: more than 20% growth in point-of-sale conversion over two quarters, a more than doubled sign-up conversion rate for Viator experience operators, an Ask TheFork assistant doing full-content search on menus, photos, and reviews, and about 40% of TheFork's B2C support handled by AI.

The case · Primary source

In 2025, Amazon's genAI shopping assistant Rufus reached an annualized run rate of 10 billion USD in incremental sales and made its users 60% more likely to buy, according to the Q3 2025 earnings call.

The case · Primary source

In the first quarter of 2025, Hims & Hers counted more than 1.4 million subscribers on personalized solutions out of 2.4 million, its MedMatch engine routing each patient to a fitting treatment, for revenue of 586 million dollars, up 111%.

The case · Primary source

Homes.com (CoStar Group) launched Smart Search in October 2025 then Homes AI in February 2026 for natural-language home search; the CEO says users of the AI mode spend more time on the site and submit more leads, on an audience of 108 million monthly unique visitors.

The case · Primary source

Intuit uses its own genAI system GenOS and Intuit Assist in TurboTax and QuickBooks: filing time cut 12%, experts 20% faster, 15% revenue growth tied to AI.

The case · Primary source

At Kingfisher, AI-driven recommendations and personalization generated about 80m GBP in sales in the first half of 2025/26, up about 37% year over year, and the Hello Casto DIY assistant has about 60,000 users per month.

The case · Primary source

L'Oreal's ModiFace virtual try-on totaled more than 100 million sessions in 2023 (versus 40 million in 2022) and triples the conversion rate where it is deployed.

The case · Primary source

In 2026, Priceline made its Penny agent fully agentic on the Claude models; travelers who use it save on average nearly 10 minutes per trip and convert more.

The case · Primary source

Rightmove rolled out AI Keywords in 2025, trained on 25 years of data, and Style with AI to restyle listing photos, then a conversational search on Google Gemini models in 2026; more than 80% of the time spent on UK property portals is spent on Rightmove.

The case · Primary source

Stitch Fix combines recommendation algorithms and human stylists to assemble a box of clothing per customer; fiscal 2021 crossed 2.1 billion dollars in revenue (+22.8%) with 4.17 million active customers.

The case · Primary source

Taco Bell deployed drive-thru order-taking voice AI (Omilia) in about 890 restaurants across 38 states, with transaction times on par with or faster than human order-taking.

The case · Primary source

Walmart customers who use the Sparky genAI assistant have an average basket about 35% higher than non-users, and units purchased through Sparky more than quadrupled in one fiscal quarter (FY2026 earnings call).

The case · Primary source

Wendy's FreshAI, a drive-thru order-taking voice agent developed with Google Cloud, equipped 168 restaurants in the U.S. at the end of the first quarter of 2025 for a target of more than 500 over the year, processing tens of thousands of orders per day.

The case · Primary source

Rent the Runway made its personalized carousels and For You feed live for all subscribers in April 2026, with an 11% increase in hearting, while AI-generated product imagery pushed views on the affected styles up 129% (Q1 FY2026 results, revenue $89.9M).

The case · Primary source

Fargo, the conversational assistant in the Wells Fargo app launched in 2023, went from 21.3 million interactions in 2023 to 245.4 million in 2024 and passed 1 billion cumulative in less than three years, with an architecture that never sends sensitive customer data to the LLM.

The case · Primary source

In 2025, Yum! Brands (Taco Bell, KFC, Pizza Hut) sent more than 200 million AI-generated marketing communications, up to five times more incremental than traditional approaches, relying on its Red360 permissioned data program (140 million names) and its in-house Byte by Yum! platform.

The case · Primary source

Erica, the conversational assistant in the Bank of America app launched in 2018, passed 2 billion interactions and 42 million clients in April 2024, then 3 billion interactions and nearly 50 million users in August 2025.

The case · Primary source

Meta's AI recommendation models added +5% time spent on Facebook and +6% on Instagram in Q2 2025, then +7% views of organic feed and video posts in Q4 2025.

The case · Primary source

Starbucks pushes personalized recommendations to 16 million active Rewards members through its Deep Brew reinforcement learning engine hosted on Microsoft Azure, cited by the CEO on the Q1 2024 earnings call.

The case · Primary source

T-Mobile is building IntentCX with OpenAI, a decisioning platform that reads customer intent and sentiment in real time to propose or execute an action; the first elements have reached customers since 2025, with three out of four iPhone upgrades going digital during the preorder window, and no platform-scale result yet published.

The case · Primary source

Target backs AI personalization with its Target Circle program of more than 100 million members, multiplied its volume of personalized offers by four in a year, and attributes billions of dollars in incremental sales to personalization, with Circle 360 members spending seven times more.

The case · Primary source

About 95% of Ulta Beauty's revenue is made with its 46.7 million Ulta Beauty Rewards members, whose first-party data feeds machine-learning personalization of offers, recommendations, and AI-augmented beauty advice.

The case · Primary source

Voice IQ, Zurich's genAI solution, analyzes retention calls and guides agents in real time; deployed at Sabadell Seguros in Spain, it raised retention by 20% and received a Qorus Innovation in Insurance 2025 award.

The case · Primary source

In the first quarter of 2026, Kuaishou states that its generative recommendation and intelligent bidding large models produced roughly 3.0% to 4.0% growth in domestic marketing services revenue, that rebuilding its OneSearch e-commerce search generated roughly 3.0% incremental GMV, and that as of March 2026 AI-generated creatives carried 10.0% of all short video ad spending on the platform.

The case · Primary source

In the first quarter of 2026, NAVER states that its ad revenue grew 9.3% year over year and that AI accounts for more than 50% of that growth, driven by the advanced targeting capabilities of its ADVoost solution, while service revenue grew 35.6% on the back of the NAVER Plus Store, NAVER Plus Membership and N Delivery commerce ecosystem.

The case · Primary source

In the first quarter of 2026, Tencent states that its AIM+ automated campaign management suite powers roughly 30% of its advertisers' ad spending, and that upgrading its ad recommendation engine, coupled with closed-loop marketing inside Weixin, improved ad performance and pricing: Marketing Services revenue reached RMB 38.2 billion, up 20% year over year.

The case · Primary source

At its full-year 2025 results (released February 19, 2026), CarGurus quantified its AI monetization strategy: about 500 million first-party shopper signals ingested each day, turned into predictive intelligence and resold to dealers through products such as Dealer Data Insights (used by 60% of global paying dealers) and PriceVantage, with annual revenue of 907.0 million dollars, up 14%, and monetized products expected to grow roughly 15x in 2026.

The case · Primary source

On November 6, 2025, Cars.com launched Carson, a multilingual natural-language AI search engine that assists about 15% of web and mobile web searches and improves conversion from results pages to vehicle detail pages by nearly 30%; AI serves the monetization of a marketplace where about 89% of the record $182 million Q3 2025 revenue comes from subscribing dealers, to whom Cars.com also sells AI building blocks such as inventory video (twice the lead conversion).

The case · Primary source

Wix embedded AI creation in its own free-to-paid funnel: on the Q4/FY2025 earnings call, management ties better conversion, faster monetization, and higher ARPU to the first Wix Harmony cohorts, while the app-creation platform Base44 (acquired in 2025) goes from about 59M to about 100M dollars in ARR and attracts nearly two-thirds of new Wix.com users, on 2025 bookings of 2.07 billion dollars (+13%).

The case · Primary source

MercadoLibre embedded generative AI in its marketplace (AI search in Argentina, buyer assistant, Seller Assistant creating videos from a product photo), driving its advertising revenue to +67% in constant currency in Q4 2025 and ~20% of its GMV advised by the seller assistant.

The case · Primary source

In 2025, Pinterest's Performance+ AI ad suite carried about 30% of lower-funnel revenue, with +64% new-customer conversions via New Customer Acquisition and +28% ROAS for SMB advertisers, built on the in-house recommendation models OmniSage and PinFM.

The case · Primary source

In Q4 2025, Reddit's AI ad platform (Reddit Max, Dynamic Product Ads, Conversation Summaries) carried ad revenue to $690M (+75% year-over-year), with automated Reddit Max campaigns showing a 17% lower CPA and a 27% higher conversion volume in testing.

The case · Primary source

In 2025, Delta Air Lines sets about 3% of its domestic fares with Fetcherr's AI engine and targets 20% by the end of 2025, according to its President on the earnings call.

The case · Primary source

DraftKings applies machine learning to product personalization, bet recommendation, and promotional optimization: on the Q4 2025 earnings call, management reported revenue retention per user above 100 percent after the initial cohort churn, a parlay handle mix up by nearly 500 basis points, and sportsbook net margin from about 6.5 to over 9 percent.

The case · Primary source

Duolingo Max, a premium genAI tier built on GPT-4 (Video Call, Roleplay), accounted for about 5% of subscribers in late 2024 and drove bookings outperformance (+42% in Q4 2024), according to the earnings call.

The case · Primary source

FanDuel personalizes its betting offer with Your Way, a parlay builder priced by its AI pricing models, complemented by the AceAI genAI assistant: on Flutter's Q4 2024 earnings call, CEO Peter Jackson said roughly 1 in 20 customers used Your Way at the 2025 Super Bowl and that around 90 percent of the bets placed would have been impossible without this personalization, on a day of 3 million active customers and 470 million dollars wagered.

The case · Primary source

By the end of 2025, Lemonade's AI agents (Maya for underwriting, AI Jim for claims) handle about 96% of first notices of loss without a human and automate about 55% of cases, pulling the LAE ratio toward ~4% versus 13% three years earlier.

The case · Primary source

In 2025, Ping An's AI agents handled about 1,702 million service interactions (80% of total volume), helped realize RMB 133,179 million in sales, and made it possible to reactivate 30% more policies via an AI plus human setup.

The case · Primary source

Root makes driving behavior measured by smartphone the primary variable in its auto pricing; in 2025 the app-first insurer reported 29% revenue growth and $40.3 million in net income.

The case · Primary source

In the second quarter of 2025, Shopee's AI ad automation (GMV Max) coincided with an 8% rise in the purchase conversion rate, a gain of nearly 70 basis points in ad take rate, and growth of more than 40% in average ad spend per seller.

The case · Primary source