GoDaddy

Objective

Make Airo the entry point to the GoDaddy customer base in order to sell more products per customer: convert free signups into paying ones, raise the number of products held per account, and create a revenue line of its own, through subscription and token consumption.

The deployment

Airo is the AI experience GoDaddy offers its very small business customers: starting from a domain name or a description of the business, the system produces a site, a brand identity, content and ad campaigns, then suggests the matching GoDaddy products as usage goes on. GoDaddy describes it as an agentic operating system for small businesses and has placed it at the center of its transformation. Monetization combines a subscription and token consumption, which sets Airo apart from the legacy products sold per unit. In the second quarter of 2026, GoDaddy published an annualized bookings run rate of 50 million dollars for Airo, five times the 10 million level communicated a quarter earlier, noting that nearly all of that growth was organic ahead of any significant marketing effort. Management also stated that more than 70% of customers who had used Airo during the year held at least two products, against more than 50% across the whole base, and that free-to-paid conversion was improving compared with the period before Airo. GoDaddy is now testing Airo in the domain purchase path, its largest funnel. This shift comes at an accepted cost: demand for professional services billed at a few thousand dollars and for template-based website builders is shrinking as Airo absorbs those uses. On the advertising side, GoDaddy extended Airo Digital Ads to nine new English-speaking markets in October 2025, including Ireland, Singapore, New Zealand and the United Arab Emirates. One caution when reading the figures: the ARPU of 250 dollars, up 9% and published the same day, is an aggregate computed as total revenue divided by the average number of customers, presented by GoDaddy as the result of high-value cohorts, and not a result attributed to Airo.

Results Proof A

The central figure, 50 million dollars of annualized bookings run rate for Airo and its fivefold increase in one quarter, appears in the Q2 2026 earnings release filed as EX-99.1 to the 8-K of July 30, 2026 and in the investor presentation of the same day, named and tied to Airo. The attach rate above 70% and the free-to-paid conversion come from the chief financial officer's statements on the earnings call, so from the same financial reporting but through a third-party transcript. One figure was set aside: the ARPU up 9% to 250 dollars is not attributed to Airo. GoDaddy computes it as total revenue over the trailing twelve months divided by the average number of customers, and presents it on a slide devoted to cohorts spending more than 500 dollars a year. The chief financial officer himself tied the ARPU progression to the general strategy of recruiting high-intent customers, not to Airo. Retention is likewise not attributed to Airo and is not claimed here.

The internal detail is not public. Here is a proven approach that leads to the same result, to adapt to your stack.

1. 1
   Entry into the path customer

   The customer arrives through a domain purchase or a free signup and describes their business.

2. 2
   Generation of the experience AI

   Airo produces the matching site, brand identity and marketing content, then suggests the GoDaddy building blocks suited to what the customer is trying to do.

3. 3
   Monetization AI

   Usage is billed through a subscription topped up by token consumption, in place of buying products per unit.

4. 4
   Attach measurement data team

   Finance tracks the number of products per account on the Airo cohorts and compares them with the non-Airo cohorts, along with free-to-paid conversion.

5. 5
   Opening the funnels marketing

   Marketing tests Airo in the domain purchase path before committing more ad spend, under a profitability constraint.

6. 6
   Catalog arbitration product

   The products absorbed by Airo, professional services and template-based website builders, are deliberately pushed less, which weighs on legacy bookings.