The AI battle plan for Retail & e-commerce.
In Retail & e-commerce, AI Showreel lists 58 proven AI marketing deployments (41 at strong evidence A/B), covering 4 of the 4 growth levers. 5 patterns proven in other industries are not deployed here yet.
Acquisition
17 proven cases in Retail & e-commerce.
adidas
AI-driven audience prospecting and bidding (ARO) across the full funnel
Best Choice Products
real-time AI optimization of bids, budget, and placement on retail media
Bruna
AI-automated sales campaign plus Conversions API, measured incrementally by Conversion Lift, on a seasonal peak
Castlery
fully automated shopping campaign (bids, targeting, budget, creative)
De Paardendrogist
AI-automated sales campaign combined with geographic targeting and boosted posts, within a restructured account
Etsy
agentic commerce (in-chat checkout through an open protocol)
Activation / conversion
25 proven cases in Retail & e-commerce.
Leroy Merlin (Adeo)
genAI enrichment of product attributes and pages
Taobao
Real-time product recommendation with deep learning, served across hundreds of scenarios in the app
Amazon
Item-to-item collaborative filtering product recommendation engine, served across every touchpoint
Amazon
genAI shopping assistant
Amazon
catalog-scale probabilistic demand forecasting
ASOS
catalog-scale deep learning product recommendation, plus a conversational style assistant
Retention
11 proven cases in Retail & e-commerce.
Albertsons
AI demand forecasting for fresh and automated shelf replenishment
Boots
machine learning scoring of offer-usage propensity, applied to mail and the app
Carrefour Taiwan
customer lifetime value and churn models to focus marketing effort on the customers worth keeping
Kroger
propensity modeling and predictive household personalization
Michaels
genAI personalization of marketing messaging (copy) at scale, tuned to the brand voice
Ocado
deep-learning demand forecasting for availability and waste reduction
Monetization
5 proven cases in Retail & e-commerce.
Dollar General
In-store audio retail media network, with AI-generated and localized audio ads
Grab
AI assistant for merchant advice and activation
MercadoLibre
GenAI embedded in a marketplace: AI search and conversational assistant on the buyer side, a Seller Assistant that generates listings and short videos on the seller side, all feeding the ad business where AI optimizes bids. The brand owns the marketplace, hence the behavioral data and the ad inventory.
Shopee
AI automation of seller ad campaigns
Zalando
high-frequency markdown pricing (predict-then-optimize)
Your blind spots: proven elsewhere, absent here
These patterns work in other industries and are not deployed yet in Retail & e-commerce. That is where the head start hides.
Conversation × Retention
Proven in 10 other industr(ies). Example: Bank of America (Banking, insurance & fintech).
Generation × Retention
Proven in 6 other industr(ies). Example: Yum! Brands (Food & beverage).
Prediction × Monetization
Proven in 2 other industr(ies). Example: Lemonade (Banking, insurance & fintech).
Optimization / automation × Retention
Proven in 2 other industr(ies). Example: Domino's Pizza (Food & beverage).
Personalization × Monetization
Proven in 2 other industr(ies). Example: DraftKings (Sports & fitness).
The sector stack
The most deployed tools and AI in Retail & e-commerce.
The version tailored to YOUR stack
This report is the public view of the sector. The tailored version crosses your martech stack, your markets and your customers' acceptance, with the prioritization plan. On request.