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The AI battle plan for Health & pharma.

In Health & pharma, AI Showreel lists 6 proven AI marketing deployments (3 at strong evidence A/B), covering 3 of the 4 growth levers. 5 patterns proven in other industries are not deployed here yet.

6 proven cases
3 at evidence A/B
5 blind spots

Acquisition

2 proven cases in Health & pharma.

Proof B Mixed signals

Bayer Consumer Health

machine learning demand forecasting on search trends to drive media

+85% Paid search click-through rate (year-on-year)
Health & pharmaPrediction
Proof C Mixed signals

Pfizer

genAI marketing-content production platform under regulatory control

environ 600 Beta users in the central marketing team (launch)
Health & pharmaGeneration

Activation / conversion

1 proven cases in Health & pharma.

Proof A Live confirmed

Hims & Hers

AI-driven personalized treatment routing on intake data (MedMatch)

plus de 1,4 million Subscribers using personalized solutions (Q1 2025)
Health & pharmaPersonalization

Retention

3 proven cases in Health & pharma.

Proof B Live confirmed

CVS Health

conversation intelligence and AI agents on 100% of contact center calls

de 5% a 100% Share of calls scored by AI
Health & pharmaConversation
Proof C Live confirmed

UnitedHealthcare

genAI companion for benefits navigation and care coordination

6,5 millions Members with access at launch (employer-sponsored plans), plus 160,000 on Medicare Advantage
Health & pharmaConversation
Proof C Live confirmed

Walgreens

mass personalization of offers on a loyalty base via CDP and activation

plus de 110 millions Members receiving personalized offers every day
Health & pharmaPersonalization

Your blind spots: proven elsewhere, absent here

These patterns work in other industries and are not deployed yet in Health & pharma. That is where the head start hides.

blind spot
Proof A

Optimization / automation × Acquisition

Proven in 8 other industr(ies). Example: ServiceNow (Tech & SaaS).
blind spot
Proof A

Conversation × Activation / conversion

Proven in 7 other industr(ies). Example: Amazon (Retail & e-commerce).
blind spot
Proof A

Generation × Retention

Proven in 6 other industr(ies). Example: Yum! Brands (Food & beverage).
blind spot
Proof A

Conversation × Acquisition

Proven in 5 other industr(ies). Example: Salesforce (Tech & SaaS).
blind spot
Proof A

Generation × Activation / conversion

Proven in 4 other industr(ies). Example: Intuit (Tech & SaaS).

The sector stack

The most deployed tools and AI in Health & pharma.

The version tailored to YOUR stack

This report is the public view of the sector. The tailored version crosses your martech stack, your markets and your customers' acceptance, with the prioritization plan. On request.