AI Showreel the independent observatory of AI in marketing
252 proven cases
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Sector report

The AI battle plan for Banking, insurance & fintech.

In Banking, insurance & fintech, AI Showreel lists 24 proven AI marketing deployments (20 at strong evidence A/B), covering 3 of the 4 growth levers. 5 patterns proven in other industries are not deployed here yet.

24 proven cases
20 at evidence A/B
5 blind spots

Acquisition

5 proven cases in Banking, insurance & fintech.

Proof B Live confirmed

AAA Auto Club Enterprises

AI-driven search campaign that customizes ad text and reaches long queries beyond the purchased keywords

+17% Increase in conversion volume on the Search campaigns moved to AI Max, according to Alphabet
Banking, insurance & fintechOptimization / automation
Proof B Live confirmed

ADAC Autoversicherung

full-funnel paid campaign driven by AI (Performance Max) optimized for new customer acquisition

+104% Increase in conversions via Performance Max (January 1 to November 30, 2025 vs 2024)
Banking, insurance & fintechOptimization / automation
Proof B Mixed signals

JPMorgan Chase

AI-generated marketing copy

jusqu'a +450% Click-through rate lift on the AI copy (pilot), against 50 to 200% for human copy
Banking, insurance & fintechGeneration
Proof B Mixed signals

Naranja X

Demand Gen campaign driven by Google's AI, mixed video and image formats across YouTube/Discover/Gmail surfaces, tested against paid social campaigns to capture top-of-funnel demand

3x Click-through rate (vs paid social)
Banking, insurance & fintechOptimization / automation
Proof C Live confirmed

Progressive

personalized genAI creative at scale (scripts, voice, music) optimized by segment

+31% Increase in quote starts
Banking, insurance & fintechPersonalization

Retention

11 proven cases in Banking, insurance & fintech.

Proof C Live confirmed

Allstate

genAI drafting of customer communications with human review

quasi-totalite Share of claims communications written by AI
Banking, insurance & fintechGeneration
Proof A Live confirmed

Bank of America

conversational financial assistant at scale

plus de 2 milliards Cumulative interactions (April 2024)
Banking, insurance & fintechConversation
Proof B Live confirmed

bunq

genAI financial assistant (search + support)

environ 97% Support activity handled by Finn
Banking, insurance & fintechConversation
Proof B Live confirmed

Commonwealth Bank of Australia

GenAI customer messaging + proactive alerts

40% Reduction in call center wait times
Banking, insurance & fintechConversation
Proof B Live confirmed

Garanti BBVA

end-to-end genAI customer assistant

5 M+ Customers assisted over one year (as of April 2025)
Banking, insurance & fintechConversation
Proof C Live confirmed

GEICO

self-service virtual assistant on the customer account

IA toujours signalee Systematic AI disclosure, handoff to an agent possible
Banking, insurance & fintechConversation

Monetization

8 proven cases in Banking, insurance & fintech.

Proof C Live confirmed

American Express

real-time fraud detection with deep learning

+6% Fraud detection accuracy improvement (move to deep learning on GPU)
Banking, insurance & fintechPrediction
Proof B Live confirmed

DBS Bank

hyperpersonalized nudges at scale driven by ML models and measured incrementally

1 Md SGD Economic value from AI in 2025 (record), aggregate of revenue + cost avoided + risk avoided
Banking, insurance & fintechPersonalization
Proof A Live confirmed

Lemonade

AI-driven underwriting and claims management

environ 4% LAE ratio (claims management cost) driven by AI automation
Banking, insurance & fintechPrediction
Proof B Live confirmed

Mastercard

real-time transaction risk scoring

+20% en moyenne Improvement in the fraud detection rate, up to +300% in some cases (initial modeling)
Banking, insurance & fintechPrediction
Proof B Live confirmed

Nubank

transactional foundation model for credit scoring

+1,25% d'AuC Relative AuC gain of the scoring, against the LightGBM industry baseline
Banking, insurance & fintechPrediction
Proof B Mixed signals

PayPal

real-time fraud detection with deep learning

+10% Improvement in real-time fraud detection (move to GPU)
Banking, insurance & fintechPrediction

Your blind spots: proven elsewhere, absent here

These patterns work in other industries and are not deployed yet in Banking, insurance & fintech. That is where the head start hides.

blind spot
Proof A

Conversation × Activation / conversion

Proven in 9 other industr(ies). Example: Amazon (Retail & e-commerce).
blind spot
Proof A

Conversation × Acquisition

Proven in 6 other industr(ies). Example: Salesforce (Tech & SaaS).
blind spot
Proof A

Optimization / automation × Monetization

Proven in 5 other industr(ies). Example: Delta Air Lines (Travel & hospitality).
blind spot
Proof A

Personalization × Activation / conversion

Proven in 5 other industr(ies). Example: Hims & Hers (Health & pharma).
blind spot
Proof A

Personalization × Retention

Proven in 5 other industr(ies). Example: Meta (Media & entertainment).

The sector stack

The most deployed tools and AI in Banking, insurance & fintech.

The version tailored to YOUR stack

This report is the public view of the sector. The tailored version crosses your martech stack, your markets and your customers' acceptance, with the prioritization plan. On request.