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The AI battle plan for Media & entertainment.

In Media & entertainment, AI Showreel lists 18 proven AI marketing deployments (14 at strong evidence A/B), covering 3 of the 4 growth levers. 5 patterns proven in other industries are not deployed here yet.

18 proven cases
14 at evidence A/B
5 blind spots

Acquisition

2 proven cases in Media & entertainment.

Proof B Live confirmed

Netflix

personalization of the artwork via contextual bandits

20 M requetes/s Rendering peak, across over 100 million personalized accounts
Media & entertainmentPersonalization
Proof B Live confirmed

Rovio

LTV prediction to steer acquisition (pLTV)

1,7x l'objectif D90 ROI beaten on average (Angry Birds 2 retargeting)
Media & entertainmentPrediction

Retention

8 proven cases in Media & entertainment.

Proof B Live confirmed

Duolingo

GenAI customer agent

80% Chat deflection rate, versus 30 percent with the previous vendor
Media & entertainmentConversation
Proof B Live confirmed

Kayo Sports

1:1 AI decisioning (message, creative, channel, timing, frequency, promo per individual)

+14% Subscriptions over the FY24 fiscal year
Media & entertainmentOptimization / automation
Proof A Live confirmed

Meta

AI feed and video recommendation (large-scale models / LLMs)

+5% Increase in time spent on Facebook (Q2 2025)
Media & entertainmentPersonalization
Proof B Live confirmed

Netflix

content recommendation engine

~80% Share of hours watched coming from recommendations
Media & entertainmentPersonalization
Proof B Live confirmed

Spotify

genAI voice DJ (synthetic voice plus generated commentary)

25% Share of listening time spent with the DJ (usage days, beta)
Media & entertainmentGeneration
Proof B Live confirmed

Spotify

algorithmic discovery playlist

100 Md+ de titres Cumulative streams since launch
Media & entertainmentPersonalization

Monetization

8 proven cases in Media & entertainment.

Proof A Live confirmed

Duolingo

Conversational genAI tutor inside a premium subscription

~5% Max's share of total subscribers (Q4 2024)
Media & entertainmentGeneration
Proof B Live confirmed

King

ML recommendation of personalized offers and bundles

+30 pour cent Offer engagement (click rate)
Media & entertainmentPersonalization
Proof A Live confirmed

Pinterest

full-funnel AI ad suite (automated ROAS bidding, new-customer prioritization, budgets and targeting managed by the algorithm)

22% Lower-funnel retail revenue via ROAS bidding
Media & entertainmentOptimization / automation
Proof A Live confirmed

Reddit

ML-optimized ad platform (automated campaigns + ranking + genAI formats)

726 M$ Total Q4 2025 revenue, +70% year-over-year
Media & entertainmentOptimization / automation
Proof B Live confirmed

Roblox

ML discovery engine plus ML economy (personalized pricing and storefronts)

923 M$ Payouts to creators (2024), +25 percent year over year
Media & entertainmentPersonalization
Proof C Live confirmed

StubHub

dynamic price recommendation engine for sellers

prix auto-ajuste Price adjusted up or down according to the market
Media & entertainmentOptimization / automation

Your blind spots: proven elsewhere, absent here

These patterns work in other industries and are not deployed yet in Media & entertainment. That is where the head start hides.

blind spot
Proof A

Optimization / automation × Acquisition

Proven in 8 other industr(ies). Example: ServiceNow (Tech & SaaS).
blind spot
Proof B

Generation × Acquisition

Proven in 8 other industr(ies). Example: Adobe (Tech & SaaS).
blind spot
Proof A

Conversation × Activation / conversion

Proven in 7 other industr(ies). Example: Amazon (Retail & e-commerce).
blind spot
Proof A

Conversation × Acquisition

Proven in 5 other industr(ies). Example: Salesforce (Tech & SaaS).
blind spot
Proof A

Personalization × Activation / conversion

Proven in 5 other industr(ies). Example: Hims & Hers (Health & pharma).

The sector stack

The most deployed tools and AI in Media & entertainment.

The version tailored to YOUR stack

This report is the public view of the sector. The tailored version crosses your martech stack, your markets and your customers' acceptance, with the prioritization plan. On request.