AI Showreel the independent observatory of AI in marketing
267 proven cases
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Sector report

The AI battle plan for Media & entertainment.

In Media & entertainment, AI Showreel lists 26 proven AI marketing deployments (22 at strong evidence A/B), covering 4 of the 4 growth levers. 5 patterns proven in other industries are not deployed here yet.

26 proven cases
22 at evidence A/B
5 blind spots

Acquisition

3 proven cases in Media & entertainment.

Proof B Live confirmed

Netflix

personalization of the artwork via contextual bandits

20 M requetes/s Rendering peak, across over 100 million personalized accounts
Media & entertainmentPersonalization
Proof B Live confirmed

Rovio

LTV prediction to steer acquisition (pLTV)

1,7x l'objectif D90 ROI beaten on average (Angry Birds 2 retargeting)
Media & entertainmentPrediction
Proof A Live confirmed

Snap

native ad format whose targeting and delivery are optimized by the platform's machine learning, with an optional genAI conversational agent

+22% Rise in incremental conversions when Sponsored Snaps is included in an advertiser's Snap campaign mix
Media & entertainmentOptimization / automation

Activation / conversion

1 proven cases in Media & entertainment.

Proof A Live confirmed

Yelp

conversational intent-qualification assistant that turns a local search into a quote request, generating leads for advertiser businesses

15% (vs 5%) Share of Request-a-Quote projects going through Yelp Assistant in Q1 2026, and year-over-year change
Media & entertainmentConversation

Retention

8 proven cases in Media & entertainment.

Proof B Live confirmed

Duolingo

GenAI customer agent

80% Chat deflection rate, versus 30 percent with the previous vendor
Media & entertainmentConversation
Proof B Live confirmed

Kayo Sports

1:1 AI decisioning (message, creative, channel, timing, frequency, promo per individual)

+14% Subscriptions over the FY24 fiscal year
Media & entertainmentOptimization / automation
Proof A Live confirmed

Meta

AI feed and video recommendation (large-scale models / LLMs)

+5% Increase in time spent on Facebook (Q2 2025)
Media & entertainmentPersonalization
Proof B Live confirmed

Netflix

content recommendation engine

~80% Share of hours watched coming from recommendations
Media & entertainmentPersonalization
Proof B Live confirmed

Spotify

genAI voice DJ (synthetic voice plus generated commentary)

25% Share of listening time spent with the DJ (usage days, beta)
Media & entertainmentGeneration
Proof B Live confirmed

Spotify

algorithmic discovery playlist

100 Md+ de titres Cumulative streams since launch
Media & entertainmentPersonalization

Monetization

14 proven cases in Media & entertainment.

Proof A Live confirmed

Bilibili

AI ad matching engine that combines product information, creative, user interests and conversion objective to pick the ad served

+19% CTCVR of Bilibili's ad business, the product of click-through rate and conversion rate, year over year in the second quarter of 2026. The CEO states this figure right after describing AI matching as the cause of the efficiency gained.
Media & entertainmentOptimization / automation
Proof B Live confirmed

Comcast

AI ad sales operation: generative AI production of TV spots coupled with a self-serve buying platform, to open premium inventory to small advertisers.

des milliers Video creatives produced since the AI tool became available (May 2025)
Media & entertainmentGeneration
Proof A Live confirmed

Duolingo

Conversational genAI tutor inside a premium subscription

~5% Max's share of total subscribers (Q4 2024)
Media & entertainmentGeneration
Proof B Live confirmed

King

ML recommendation of personalized offers and bundles

+30 pour cent Offer engagement (click rate)
Media & entertainmentPersonalization
Proof A Live confirmed

Kuaishou

ad monetization through generative models: generative recommendation and intelligent bidding, plus creative generation and rebuilt merchant search

3,0% a 4,0% Contribution of generative recommendation and intelligent bidding models to domestic marketing services revenue growth (Q1 2026)
Media & entertainmentOptimization / automation
Proof A Live confirmed

NAVER

AI ad targeting on first-party signals from a search and commerce portal, measured as a share of ad revenue growth

plus de 50% Share of ad revenue growth attributed to AI (Q1 2026)
Media & entertainmentOptimization / automation

Your blind spots: proven elsewhere, absent here

These patterns work in other industries and are not deployed yet in Media & entertainment. That is where the head start hides.

blind spot
Proof B

Generation × Acquisition

Proven in 9 other industr(ies). Example: Adobe (Tech & SaaS).
blind spot
Proof A

Personalization × Activation / conversion

Proven in 7 other industr(ies). Example: Costco (Retail & e-commerce).
blind spot
Proof A

Conversation × Acquisition

Proven in 6 other industr(ies). Example: Salesforce (Tech & SaaS).
blind spot
Proof A

Generation × Activation / conversion

Proven in 4 other industr(ies). Example: Intuit (Tech & SaaS).
blind spot
Proof A

Prediction × Retention

Proven in 4 other industr(ies). Example: T-Mobile US (Telecom).

The sector stack

The most deployed tools and AI in Media & entertainment.

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