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The AI battle plan for CPG & D2C.

In CPG & D2C, AI Showreel lists 18 proven AI marketing deployments (8 at strong evidence A/B), covering 3 of the 4 growth levers. 5 patterns proven in other industries are not deployed here yet.

18 proven cases
8 at evidence A/B
5 blind spots

Acquisition

13 proven cases in CPG & D2C.

Proof C Live confirmed

Nivea

genAI testing and optimization of creative elements + automated localization at scale

-40% Cost per lead (lead generation campaign)
CPG & D2COptimization / automation
Proof C Live confirmed

Coca-Cola

genAI video production of a global-scale brand campaign

70 000+ clips AI clips generated for the 2025 film, team of about 100 people
CPG & D2CGeneration
Proof B Live confirmed

Colgate-Palmolive

genAI video and marketing content production at scale

4 a 6x plus vite Video production speed
CPG & D2CGeneration
Proof C Mixed signals

Colgate-Palmolive

genAI video generation on a repeatable volume-variety-velocity model

4 a 6x plus vite Video production speed
CPG & D2CGeneration
Proof B Live confirmed

Kellanova

predictive scoring of creative effectiveness before delivery

83% Accuracy of 3-second VTR prediction
CPG & D2CPrediction
Proof C Live confirmed

Kraft Heinz

RAG creative generation engine on a proprietary brand corpus

8x plus rapide Creative design timeline, from weeks to hours
CPG & D2CGeneration

Activation / conversion

4 proven cases in CPG & D2C.

Proof B Live confirmed

Function of Beauty

personalized product formulation by algorithm from a quiz

80% Share of the business carried by the quiz, more than one million engagements/year
CPG & D2CPersonalization
Proof C Live confirmed

Henkel

genAI content supply chain for one-to-one personalization at scale

de jours a minutes Content production, from hours or days brought down to minutes
CPG & D2CPersonalization
Proof C Live confirmed

Gatorade

self-service genAI product personalization on a D2C site

200 000 assets Library of pre-generated assets via Adobe Firefly
CPG & D2CGeneration
Proof C Live confirmed

Prose

algorithm-personalized product formulation from a questionnaire

55% Repeat purchase over 12 months, vs ~30% sector average
CPG & D2CPersonalization

Retention

1 proven cases in CPG & D2C.

Proof B Live confirmed

Every Man Jack

predictive replenishment timing (predicted next order date)

12,4% Share of Klaviyo revenue generated by the predictive segments (90 days)
CPG & D2CPrediction

Your blind spots: proven elsewhere, absent here

These patterns work in other industries and are not deployed yet in CPG & D2C. That is where the head start hides.

blind spot
Proof A

Conversation × Retention

Proven in 10 other industr(ies). Example: Bank of America (Banking, insurance & fintech).
blind spot
Proof A

Conversation × Activation / conversion

Proven in 7 other industr(ies). Example: Amazon (Retail & e-commerce).
blind spot
Proof A

Generation × Retention

Proven in 6 other industr(ies). Example: Yum! Brands (Food & beverage).
blind spot
Proof A

Conversation × Acquisition

Proven in 5 other industr(ies). Example: Salesforce (Tech & SaaS).
blind spot
Proof A

Personalization × Retention

Proven in 5 other industr(ies). Example: Meta (Media & entertainment).

The sector stack

The most deployed tools and AI in CPG & D2C.

The version tailored to YOUR stack

This report is the public view of the sector. The tailored version crosses your martech stack, your markets and your customers' acceptance, with the prioritization plan. On request.