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The AI battle plan for Real estate.

In Real estate, AI Showreel lists 6 proven AI marketing deployments (0 at strong evidence A/B), covering 2 of the 4 growth levers. 5 patterns proven in other industries are not deployed here yet.

6 proven cases
0 at evidence A/B
5 blind spots

Acquisition

1 proven cases in Real estate.

Proof C Live confirmed

JLL

industry genAI assistant built on a proprietary vertical LLM

11 000+ employes Adoption in 48h, out of a workforce of about 103,000
Real estateConversation

Activation / conversion

5 proven cases in Real estate.

Proof C Live confirmed

Homes.com

natural-language voice and text search, then conversational assistant

plus de temps sur le site et plus de leads soumis Effect of the AI mode on engagement and leads
Real estateConversation
Proof C Live confirmed

Realtor.com

natural-language search with understanding of listing images

plus de 300 Terms recognized by the NL search
Real estateConversation
Proof C Live confirmed

Redfin

genAI assistant on the product page that answers then routes to an agent

93 % Ask Redfin users returning to the app within a week
Real estateConversation
Proof C Live confirmed

Rightmove

natural language search plus genAI restyling of listing images

plus de 80 % Share of time on property portals captured by Rightmove
Real estateConversation
Proof C Live confirmed

Zillow

natural-language search over a listings catalog

1er grand portail First residential portal to deploy this AI search
Real estateConversation

Your blind spots: proven elsewhere, absent here

These patterns work in other industries and are not deployed yet in Real estate. That is where the head start hides.

blind spot
Proof A

Conversation × Retention

Proven in 10 other industr(ies). Example: Bank of America (Banking, insurance & fintech).
blind spot
Proof A

Optimization / automation × Acquisition

Proven in 8 other industr(ies). Example: ServiceNow (Tech & SaaS).
blind spot
Proof B

Generation × Acquisition

Proven in 8 other industr(ies). Example: Adobe (Tech & SaaS).
blind spot
Proof A

Generation × Retention

Proven in 6 other industr(ies). Example: Yum! Brands (Food & beverage).
blind spot
Proof A

Personalization × Activation / conversion

Proven in 5 other industr(ies). Example: Hims & Hers (Health & pharma).

The sector stack

The most deployed tools and AI in Real estate.

The version tailored to YOUR stack

This report is the public view of the sector. The tailored version crosses your martech stack, your markets and your customers' acceptance, with the prioritization plan. On request.